Implementation Roadmap

TeachWise.ai Launch Plan

18-Month Execution Timeline

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Execution Timeline

Phase 1: MVP Development

Months 1-4 (16 weeks)

CRITICAL

Build core platform with essential features for teacher validation

✓ Key Deliverables

• Web application (Next.js + Tailwind)
• Gmail & Cloud School authentication
• AI chat with curriculum prompts
• Lesson plan generator (Kenya CBC)
• Basic schedule builder
• Resource library (100+ items)
• Payment integration (M-Pesa)

🎯 Success Metrics

• 100 beta teachers signed up
• 70% weekly active users
• 500+ lesson plans generated
• NPS score > 40
• 5 paid subscribers (validation)

Phase 2: Public Launch & Growth

Months 5-8 (16 weeks)

GROWTH

Scale user acquisition and expand feature set based on MVP learnings

✓ Key Deliverables

• Uganda curriculum integration
• Mobile app (React Native MVP)
• Advanced schedule features
• Resource marketplace launch
• School tier implementation
• Cloud School data sync
• News & recommendations section

🎯 Success Metrics

• 5,000 registered users
• 500 paid subscribers
• 50 school accounts
• $7,500 MRR
• <5% monthly churn
• 10% free-to-paid conversion

Phase 3: Scale & Optimize

Months 9-12 (16 weeks)

SCALE

Optimize platform, reduce costs, and expand to new markets

✓ Key Deliverables

• Native mobile apps (iOS + Android)
• RAG implementation for AI
• Tanzania & Rwanda expansion
• Advanced analytics dashboard
• API for third-party integrations
• Professional development courses
• White-label solution for NGOs

🎯 Success Metrics

• 25,000 registered users
• 3,000 paid subscribers
• 150 school accounts
• $50,000 MRR
• <3% monthly churn
• LTV:CAC ratio > 7:1

Phase 4: Regional Dominance

Months 13-18 (24 weeks)

EXPAND

Become the leading EdTech platform for teachers in East Africa

✓ Key Deliverables

• Self-hosted AI models (cost reduction)
• 10+ African country support
• Government partnerships (2-3)
• Advanced AI tutoring features
• Student-facing companion app
• Teacher certification program
• B2B API for EdTech partners

🎯 Success Metrics

• 100,000+ registered users
• 10,000 paid subscribers
• 500 school accounts
• $150,000 MRR
• Market leader in Kenya/Uganda
• Series A funding ready

Phase 1: Detailed Sprint Plan

16-week breakdown for MVP development

Sprint 1-2: Foundation (Weeks 1-4)

Week 1-2: Setup & Design

✓ Repository setup (GitHub)
✓ Development environment
✓ Database schema design
✓ UI/UX mockups finalization
✓ API structure planning
✓ Anthropic API account setup

Week 3-4: Core Infrastructure

✓ Next.js app initialization
✓ PostgreSQL + Prisma setup
✓ Authentication (NextAuth.js)
✓ Gmail OAuth integration
✓ Basic dashboard layout
✓ Deployment pipeline (Vercel)

Sprint 3-4: AI Features (Weeks 5-8)

Week 5-6: AI Chat

✓ Anthropic Claude integration
✓ Chat UI component
✓ Conversation history
✓ Curriculum-aware prompts
✓ Response caching (Redis)

Week 7-8: Lesson Plans

✓ Kenya CBC prompt templates
✓ Lesson plan generator UI
✓ PDF export functionality
✓ Save/edit lesson plans
✓ Template library

Sprint 5-6: Core Features (Weeks 9-12)

Week 9-10: Schedule

✓ Schedule builder UI
✓ Drag-and-drop functionality
✓ Class management
✓ Weekly view
✓ Export schedule (PDF/iCal)

Week 11-12: Resources

✓ Resource library setup
✓ Upload 100+ resources
✓ Search & filter
✓ Download tracking
✓ Favorites system

Sprint 7-8: Launch Prep (Weeks 13-16)

Week 13-14: Payments & Polish

✓ Stripe integration
✓ M-Pesa integration (Africa)
✓ Subscription management
✓ UI polish & bug fixes
✓ Performance optimization

Week 15-16: Testing & Beta

✓ End-to-end testing
✓ Beta user onboarding (100 teachers)
✓ Feedback collection
✓ Documentation
✓ Launch marketing materials

Team & Resource Requirements

Phase 1-2 Team (MVP to Launch)

Full-Stack Developer

Lead development, AI integration

Frontend Developer

UI/UX implementation

Product Manager

Requirements, teacher liaison

UI/UX Designer

Part-time/contract

0.5x

Phase 3-4 Team (Scale)

Engineering Team

Full-stack, mobile, DevOps

5-7x

Product & Design

PM, designers, researchers

Marketing & Sales

Growth, content, B2B sales

3-4x

Support & Operations

Customer success, content

2-3x

Risk Assessment & Mitigation

🔴 High Risk: Teacher Adoption

Teachers may be resistant to new technology or unable to afford subscription.

Mitigation Strategy:

• Generous free tier with immediate value
• In-person teacher training workshops
• WhatsApp support in local languages
• Flexible payment options (M-Pesa, quarterly plans)
• School partnerships for bulk adoption

🟠 Medium Risk: AI Quality/Accuracy

AI may generate inaccurate curriculum content or lesson plans.

Mitigation Strategy:

• Expert teacher review of all AI-generated templates
• Curriculum-specific prompt engineering
• RAG implementation with verified curriculum docs
• User feedback loop for continuous improvement
• Clear disclaimers about AI-generated content

🟡 Medium Risk: Infrastructure Costs

AI API costs could exceed revenue in early stages.

Mitigation Strategy:

• Aggressive response caching (70%+ cache hit rate)
• Use cheaper models (Haiku) for simple queries
• Rate limiting on free tier
• Early RAG implementation to reduce API calls
• Monitor LTV:CAC ratio closely

🔵 Low Risk: Competition

Other EdTech platforms may enter the African market.

Mitigation Strategy:

• First-mover advantage with local curriculum focus
• Strong teacher community building
• Continuous feature innovation
• Network effects through content sharing
• Strategic partnerships with MOE and schools

Key Success Indicators

Product-Market Fit

✓ 70%+ weekly active users
✓ NPS score > 50
✓ 10%+ free-to-paid conversion
✓ <5% monthly churn

Growth Velocity

✓ 20%+ MoM user growth
✓ 15%+ MoM MRR growth
✓ Viral coefficient > 1.2
✓ CAC payback < 6 months

Market Position

✓ #1 in Kenya teacher tools
✓ 3+ MOE partnerships
✓ 500+ school accounts
✓ Series A ready (Month 18)

Last Updated: November 2025